Non-Public

Non-Public

　Non-public refers to the survival of a social organization In a social environment, under certain time and space conditions, a social group is neither affected by organizational behavior nor has any consequences for the organization. For example, under general conditions, a cotton shop can be regarded as a non-public of a bearing factory, a silk shop can be regarded as a non-public of an aircraft manufacturing factory, and so on. ^[1]

Non-public opinions, attitudes and behaviors are not affected by the organization and will not have any effect or consequences on the organization. Therefore, such publics can be excluded from public relations efforts. ^[2]

From a specific public relations perspective, non-publics do not constitute the objects of public relations. For a specific organization, its target public can only be specific and clear. Those individuals, groups, and organizations that have no relevant relationship with the public relations subject can only be non-public. Of course, both organizations and the public are subject to change, so relevant publics and non-publics are relative and can be transformed. As time, place, and conditions change, non-publics may be transformed into potential publics.

The focus of this division is to clarify the pertinence of public relations work, so that the organization’s limited human, material and financial resources can maximize the effectiveness as much as possible, and avoid blindness and waste in public relations work.